Terms of Service

1. Parties and Scope

These Terms govern the relationship between Triibu Marketing LLC, a limited liability company registered in California (“Triibu,” “we,” “us,” or “our”), operating under the brand name AutoMatch Leads, and:

• Consumers — individuals who visit an AutoMatch Leads landing page and submit a lead inquiry form (also referred to as “you” or “lead”); and
• Dealer Partners — automotive dealerships, sales organizations, and related businesses that subscribe to Triibu Marketing LLC's lead generation services under a separate commercial service agreement.

These Terms apply to all use of AutoMatch Leads websites, landing pages, and related digital properties, regardless of the device used to access them.

2. Description of Services

Triibu Marketing LLC provides professional lead generation and qualification services for automotive dealerships. We do not sell vehicles, auto parts, insurance products, or any tangible goods. Our services consist exclusively of:

• Designing, building, and hosting branded landing pages for Dealer Partners
• Capturing vehicle purchase inquiries submitted by Consumers
• Contacting Consumers via SMS and/or phone to assess purchase intent, budget range, and timeline
• Qualifying and filtering leads to remove non-serious inquiries
• Delivering qualified Consumer contact information and conversation context to the applicable Dealer Partner via CRM integration (GoHighLevel or equivalent)
• Providing platform analytics and reporting to Dealer Partners

Triibu Marketing LLC acts as an independent service provider. We are not a party to any transaction between a Consumer and a Dealer Partner. Any vehicle purchase, financing agreement, or other commercial arrangement is solely between the Consumer and the Dealer Partner.

3. Terms Applicable to Consumers (Car Buyers)

A. No Purchase Obligation

Submitting a form on an AutoMatch Leads landing page does not obligate you to purchase any vehicle or enter into any agreement with a Dealer Partner. You may withdraw your inquiry at any time by contacting us at legal@triibumarketing.com.

B. Accuracy of Information

You represent that the information you submit — including your name, phone number, email address, and vehicle preferences — is accurate and belongs to you. Submitting false, misleading, or third-party information is a violation of these Terms and may result in your inquiry being discarded.

C. Age Requirement

You must be at least 18 years of age to submit an inquiry through an AutoMatch Leads landing page. By submitting a form, you confirm you meet this requirement.

D. Contact by AutoMatch Leads and Dealer Partners

By submitting a form, you consent to be contacted by Triibu Marketing LLC (via SMS if opted in, and via phone or email) and by the Dealer Partner whose landing page you used, regarding your vehicle inquiry. Triibu Marketing LLC will make reasonable efforts to facilitate a response from the Dealer Partner, but cannot guarantee response times or availability.

E. No Guarantee of Financing or Purchase

Triibu Marketing LLC makes no representations or guarantees that any Consumer will qualify for financing, obtain a vehicle, or receive any specific offer from a Dealer Partner. Financing approvals and vehicle availability are determined solely by the Dealer Partner and applicable lenders.

4. Terms Applicable to Dealer Partners

A. Service Agreement

Dealer Partners access Triibu Marketing LLC's services under a separate written Service Agreement. In the event of a conflict between these Terms and an executed Service Agreement, the Service Agreement governs.

B. Lead Delivery and Use

Leads delivered to Dealer Partners may only be used to follow up on the specific vehicle inquiry submitted by the Consumer. Dealer Partners may not:

• Resell, transfer, sublicense, or share Consumer data with third parties
• Use Consumer data for any purpose unrelated to the submitted vehicle inquiry
• Add Consumer phone numbers or emails to any marketing list without separate, independent consent from the Consumer
• Use Consumer information in violation of TCPA, CAN-SPAM, CCPA, or any applicable federal or state law

C. No Guarantee of Results

Triibu Marketing LLC delivers qualified leads based on defined qualification criteria agreed upon in the Service Agreement. However, we do not guarantee any specific number of leads, conversion rates, appointments, vehicle sales, or revenue outcomes. Lead quality and conversion are inherently variable and depend on factors outside Triibu Marketing LLC's control, including the Dealer Partner's sales team performance, inventory, pricing, and market conditions.

D. Dealer Partner Compliance

Dealer Partners are independently responsible for complying with all laws applicable to their follow-up communications with Consumers, including TCPA, FTC regulations, state dealer licensing requirements, and fair lending laws. Triibu Marketing LLC is not liable for any violation committed by a Dealer Partner in connection with Consumer communications after lead delivery.

E. Fees and Payment

Fees for Triibu Marketing LLC's services are set forth in each Dealer Partner's Service Agreement. Triibu Marketing LLC reserves the right to suspend or terminate access to the platform upon non-payment of fees after applicable cure periods as specified in the Service Agreement.

5. SMS / Text Messaging Terms

Triibu Marketing LLC operates an SMS messaging program under the AutoMatch Leads brand. By opting in to SMS communications, you agree to the following:

• SMS messages are sent by Triibu Marketing LLC d/b/a AutoMatch Leads using registered long codes or toll-free numbers compliant with A2P 10DLC requirements.
• Messages are transactional and informational, related solely to your submitted vehicle inquiry.
• Message and data rates may apply per your carrier plan.
• To opt out, reply STOP at any time. You will receive one final confirmation and then receive no further messages.
• To request help, reply HELP or contact us at legal@triibumarketing.com.
• SMS consent is not required to receive services or to submit a lead inquiry.
• Triibu Marketing LLC is not liable for delays or failures in SMS delivery caused by wireless carrier issues, network outages, or factors beyond our control.

For full SMS program disclosures including data retention and carrier information, see our Privacy Policy — Section 3.

6. Intellectual Property

All content on AutoMatch Leads websites and landing pages — including but not limited to text, graphics, logos, icons, images, page layouts, software, and code — is the proprietary property of Triibu Marketing LLC or its licensors and is protected by U.S. copyright, trademark, and trade secret laws.

The name “AutoMatch Leads,” the AutoMatch Leads logo, and all related marks are trademarks or service marks of Triibu Marketing LLC. Unauthorized use of any Triibu Marketing LLC trademark is strictly prohibited.

You may not reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any AutoMatch Leads content without prior written permission from Triibu Marketing LLC.

7. Prohibited Conduct

You agree not to:

• Submit false, fraudulent, or misleading information through any AutoMatch Leads form
• Submit inquiries on behalf of another person without their express consent
• Attempt to access, scrape, or harvest data from any AutoMatch Leads website or landing page through automated means
• Interfere with or disrupt the operation of AutoMatch Leads websites, servers, or networks
• Use AutoMatch Leads services to violate any applicable law, regulation, or third-party right
• Impersonate Triibu Marketing LLC, any AutoMatch Leads employee, or any Dealer Partner
• Attempt to reverse-engineer, decompile, or extract source code from any AutoMatch Leads software or platform
• Use AutoMatch Leads services to send spam or unsolicited communications to any third party

Violation of this section may result in immediate termination of access and may expose you to civil and/or criminal liability.

8. Disclaimers of Warranty

To the fullest extent permitted by applicable law:

AutoMatch Leads WEBSITES, LANDING PAGES, AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TRIIBU MARKETING LLC EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

TRIIBU MARKETING LLC DOES NOT WARRANT THAT: (A) THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE; (B) ANY LEADS DELIVERED WILL RESULT IN VEHICLE SALES OR OTHER COMMERCIAL OUTCOMES; (C) THE INFORMATION PROVIDED BY CONSUMERS IS ACCURATE OR CURRENT; OR (D) THE SERVICES WILL MEET YOUR SPECIFIC REQUIREMENTS.

Triibu Marketing LLC is not a licensed auto dealer, lender, insurance provider, or financial advisor. Nothing on AutoMatch Leads websites constitutes financial, legal, or professional advice of any kind.

9. Limitation of Liability

To the fullest extent permitted by applicable law:

IN NO EVENT SHALL TRIIBU MARKETING LLC, ITS MEMBERS, OFFICERS, EMPLOYEES, AGENTS, AFFILIATES, SUCCESSORS, OR ASSIGNS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITIES, GOODWILL, OR ANTICIPATED SAVINGS, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE USE OF (OR INABILITY TO USE) AUTOMATCH LEADS SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL TRIIBU MARKETING LLC'S TOTAL AGGREGATE LIABILITY TO ANY PARTY EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY THAT PARTY TO TRIIBU MARKETING LLC IN THE THREE (3) MONTHS PRECEDING THE CLAIM; OR (B) ONE HUNDRED DOLLARS ($100.00).

THESE LIMITATIONS APPLY REGARDLESS OF THE LEGAL THEORY ON WHICH A CLAIM IS BASED (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF TRIIBU MARKETING LLC HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, Triibu Marketing LLC's liability will be limited to the maximum extent permitted by applicable law.

10. Indemnification

You agree to defend, indemnify, and hold harmless Triibu Marketing LLC, its members, officers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Your use of AutoMatch Leads services
• Your violation of these Terms
• Your violation of any applicable law or regulation
• Any false or inaccurate information you submitted through an AutoMatch Leads form
• Any third-party claim arising from your conduct on or through AutoMatch Leads platforms
• (For Dealer Partners) Any communication you send to a Consumer after receiving a lead, including any alleged TCPA, CAN-SPAM, or state law violation

11. Privacy

Our collection, use, and disclosure of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using AutoMatch Leads services, you consent to the practices described in the Privacy Policy.

12. Termination

Triibu Marketing LLC reserves the right to suspend or terminate your access to AutoMatch Leads services at any time, with or without notice, if we believe you have violated these Terms or engaged in conduct harmful to Triibu Marketing LLC, other users, Dealer Partners, or third parties.

Consumers may withdraw their inquiry at any time by contacting us at legal@triibumarketing.com. Withdrawal of an inquiry does not retroactively revoke any lead data already transmitted to a Dealer Partner.

Dealer Partners may terminate their Service Agreement in accordance with the terms set forth therein. Termination does not relieve Dealer Partners of obligations to handle previously delivered Consumer data in compliance with applicable law.

13. Governing Law and Dispute Resolution

A. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

B. Mandatory Arbitration

Except as provided below, any dispute, claim, or controversy arising out of or relating to these Terms or the use of AutoMatch Leads services shall be resolved exclusively through binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer or Commercial Arbitration Rules, as applicable. The arbitration shall take place in Santa Clara County, California, or by remote means if agreed by the parties.

Class Action Waiver: You and Triibu Marketing LLC each waive any right to bring any dispute as a class, collective, or representative action. The arbitrator may not consolidate claims of different parties.

C. Exceptions to Arbitration

Either party may seek emergency injunctive relief in state or federal court located in Santa Clara County, California, to preserve the status quo pending arbitration. Claims of intellectual property infringement may also be brought in court.

D. Venue

For any disputes not subject to arbitration, the parties consent to exclusive jurisdiction and venue in the state and federal courts located in Santa Clara County, California.

14. General Provisions

• Entire Agreement: These Terms, together with our Privacy Policy and any executed Service Agreement (for Dealer Partners), constitute the entire agreement between you and Triibu Marketing LLC with respect to AutoMatch Leads services and supersede all prior communications and proposals.
• Severability: If any provision of these Terms is found to be unenforceable or invalid, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall remain in full force and effect.
• No Waiver: Triibu Marketing LLC's failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
• Assignment: You may not assign or transfer any rights under these Terms without Triibu Marketing LLC's prior written consent. Triibu Marketing LLC may assign these Terms in connection with a merger, acquisition, or sale of substantially all of its assets.
• Force Majeure: Triibu Marketing LLC shall not be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including natural disasters, government actions, telecommunications failures, or third-party platform outages.
• Modifications: Triibu Marketing LLC reserves the right to modify these Terms at any time. Material changes will be communicated by updating the “Last Updated” date and, where appropriate, by email notification. Continued use of AutoMatch Leads services after the effective date of any modification constitutes acceptance of the updated Terms.
• Language: These Terms are written in English. Any translation is provided for convenience only. In the event of a conflict between the English version and a translation, the English version governs.

15. Contact Information

Questions about these Terms, requests to withdraw an inquiry, or legal notices should be directed to:

Legal notices sent by email to legal@triibumarketing.com are effective upon confirmed receipt. Triibu Marketing LLC will acknowledge receipt of legal notices within 5 business days.